"Self-distancing strengthens thinking, enhances problem-solving skills, deepens wisdom, and even reduces elevated blood pressure that often accompanies stressful situations."
- Daniel Pink in THE POWER OF REGRET: How Looking Backward Moves Us Forward
Women's Health Is Suffering
What Is Adversity Doing to Your Health?
From aging parents, career burnout, and harassment to menopause, cancer, and infertility—women are carrying more than ever. And it’s taking a toll.
How can you possibly feel good, show up fully, or make empowered decisions when you're overwhelmed and running on fumes?
Joni is changing the course of women’s health with simple yet powerful tools that help you regulate your emotions, shift your mindset, and reclaim agency over your wellbeing—no matter what life brings.
Your Emotions Don't Have to Control You
What if you could shift your emotions—right when you need to most?
Joni harnesses the transformative power of Distanced Self-Talk through Project YGT—so you can do just that.
Distanced Self-Talk—using "you" instead of "I" to coach yourself—is a proven psychological technique that helps you shift your emotional state quickly and effortlessly. It’s a simple, accessible way to reduce anxiety and support your wellbeing, or give yourself a quick pick-me-up.
But when you’re so stressed and exhausted you can barely see straight, even that can feel impossible. That’s where Joni comes in.
Tools Only Work When Used
What if your clothes guided you toward better health?
When it's hard enough to make it through the day, the last thing you need is ONE MORE THING to remember.
That's why Joni creates apparel with Distanced Self-Talk messages designed for you—the wearer—not those around you. Each limited-edition Project YGT (YOU GOT THIS) piece gently reminds you to coach yourself through the day, so you can reap the emotion-regulating rewards of Distanced Self-Talk without having to think about it.
Just look in the mirror, read the message reflected back to you, and give yourself a pep talk. It really is that simple.
How It Works: Create Your Project YGT Mirror Ritual
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1. Stand in Front of a Mirror
With your Project YGT piece on, take a few slow, deep breaths while looking into your eyes in the mirror.
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2. Give Yourself a Pep Talk
Repeat the Distanced Self-Talk saying reflecting back at you: "You got this. You got this! You got this!!"
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3. Feel Your Emotions Morph
Sense your emotions shift—your mood lift, your frustration subside—and know you can return any time.
Adversity Doesn't Have to Wreck Your Health
Stop Suffering Needlessly.
You can’t stop adversity from showing up—but you CAN reduce its impact when it does.
Project YGT (YOU GOT THIS) helps you practice Distanced Self-Talk in the moments that matter—so adversity doesn’t take over your day, your mind, or your health.
It's time to stop feeling:
- Powerless
- Endlessly overwhelmed and exhausted
- At the mercy of your emotions—and the end of your rope
Your Emotions, Mindset, And Health Are Within Your Control
Start Reaping the Rewards of Distanced Self-Talk.
Beyond its simplicity, accessibility, and emotion-shifting capabilities, Distanced Self-Talk unlocks a range of mind-body benefits that lead to greater overall wellbeing.
It helps you feel calmer, wiser, and more optimistic—while also improving your thinking, enhancing your problem-solving, and lowering stress-induced blood pressure. And the best part? Its effects build over time, helping you make better decisions, become less reactive and more proactive, and reclaim a greater sense of agency over your life.
Distanced Self-Talk holds the keys to experiencing life anew. Join the Project YGT (YOU GOT THIS) movement—and start feeling:
- Calmer
- Healthier
- More in control of your mind, body, and life
Ready to be your own hero?
What About The Guys?
This Is a Man's, Man's, Man's World
Joni was founded for women—but we’d never forget the men who know the world would be nothing without them.
For the ones who show up, speak up, and say “You Got This!” to the women they love—we made a special line just for you.
Because mindset tools aren’t just for women.
Because empathy looks good on everyone.
Because real strength is standing beside the ones you love.