At Joni, we’ve set a bold goal:
Impact the lives of 250,000 Cancer Crushers and donate $2 million to organizations supporting patients, survivors, and caregivers—all in the next 5 years.
Why? Because cancer really SUCKS.And we want it to suck less.
✋🏻 Wait. HOLD UP.
Women. In t-shirts—AND tutus—are going to do what?!?
Ever met a woman on a mission? 🏃🏻♀️
Ever met a woman on mission who crushed cancer?? 🦸🏻♀️
Try to stop her.
Double dare ya. ;)
WHAT IF cancer didn't have to be quite. so. f'ing. hard?
Joni was created to help you fuel your fight—with tees that talk back, truth bombs that steady you, and Tonic Self-Agency™ to remind you: YOU GOT THIS. Because you do. 🙌🏻👏🏻🙌🏻
Fueled by psychology, grit, and lived experience.
It’s personal. It’s practical. It’s powerful. And it’s 100% science-backed—with a touch of sparkle and spunk, of course. ✨🧨
Join the Cancer Crusher Crew. Shop the tees. Share the spark.
Together, we can make cancer suck less. 🫶🏻
Time for Some
Joni Fun Facts 🎉
Okay, whatcha got on your bingo card??
💡 Conceived out of pure fedupness in 2025, because cancer is f-ing relentless.
📖 Inspired by grand slam self-talks + space station flames—thanks for Shift, Ethan Kross! GO BLUE 💙💛
🧁 Fueled by ice cream—and sprinkles—OF COURSE.
🎵 Official soundtrack: YOU GOT THIS Tour. Greatest Hits loading… 🎶
💸 For-profit co. with a simple social mission: make cancer suck less.
🎗️ Big goal: $2M donated to nonprofits helping Cancer Crushers by 2030.
🅱️ B Corp Certification—on deck for 2026, because we love the 🌎 too.
📍 Rooted in the San Juan Mountains of SW Colorado—because 🏔️🎿🚵🏻♀️.
🐈⬛🐈 Two cutest therapy cats—always on the clock, very rarely productive.
BINGO BANGO BONGO
Cancer Crushers for the WIN! 🙌🏻
Hey beautiful champions, we love you too.
From allies to advocates, your support makes our fight even stronger.
Ready to get involved? We've got some ideas for you. ;)
📲 Share our work + join us on social: FB 📘 | IG 📸 | LI 💼
🎁 Send a tee—or gift card—to a Cancer Crusher in your life
👕 Wear a tee, wear your strength
🧠 Practice Distanced Self-Talk when your health gives you fits
🎵 Join The YOU GOT THIS Tour
Your support means the world. Thank you for all you do. 🫶🏻
NOW LET’S GO CRUSH CANCER!!! 💥